Creativity and Urban Culture
Welcome to Ephemera, the place where creativity comes to be ephemeral.
This is where great ideas are celebrated, where you can find inspiration for what you’ve been looking for or just another idea for your notebook.
Creativity isn’t affected by the new changes in the industry. It’s simply more authentic. It’s more realistic. More real. It’s ephemeral creativity in its purest state. And I can’t wait to see what comes next.
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The concept of urban creativity isn’t just about street fashion, irreverent ideals or young kids dressing like hip-hop stars. Urban creativity is about culture. And, as people, we’re all a part of culture.
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To follow a trend is easy. To be a trend means you only have one second to be great, so you have to go all in. That’s when you make ephemeral creativity. And therefore, when you achieve creative greatness. So, how do these guys do it?
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A piece of urban culture is created when an entity steps out of its comfort zone and creates something with a message that makes people feel something. A message that is common to everyone and that a lot of people can relate to.
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When we hear “original”, we usually hear “old” or even “vintage”. But this campaign by Adidas really opens our eyes to a whole new meaning of the concept.
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To feel empowered by a brand, to be inspired by their content and to feel like they not only understand you, but also give you the elements you need to fight for what you believe in can only mean one thing: that brand is doing one hell of a job with their content.
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You know a brand is more than a brand when what they create becomes part of urban culture. That’s Beats by Dre’s case.
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Better yet, is content planning compatible with immediate engaging brand content?
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In case of short minded mentality, severe lack of inspiration or disbelief with the industry, just watch Nike. Just do it.
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I really hope someone, someday, finds a solution for this, and starts thinking not in the skills they need to hire, but the people they need to join their team.
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But, when we talk about SEO, we’re really talking about how people look for information. It’s all about people. And YouTube content creators know all about this: all this time they’ve been doing SEO and we didn’t see it.
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How can something ephemeral be profound? How can it be deep enough that it isn’t shallow, but at the same time be “in style”, be trendy, be what it was created for: to last only one moment?
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Being a brand of urban culture is more that just appearances. It’s more than just designing streetwear and being young and careless. It’s also about defending social causes that occur in your community. It’s about defending your community. And Nike just did it.
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The other day, I came across a strategy case study for a tech company. I was shown a document with the company’s strategy for the future, you know, mission, vision, market placement, new target, all that. So far, nothing new to the story, right? But then, I heard about who created the document: a consultant…
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Most of the times, what comes out of polemical issues like racism, social exclusion and gender inequality is usually more racism, social exclusion and gender inequality. But then, I found Lido Pimienta and Wayvy Baby.
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There’s a thing that happens when you don’t consider human behavior and another that happens when you do.
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The thing about London is that it sets trends just by existing. It’s full of different people from all over the world that have influenced their own culture, which makes it the perfect source of trends that Nike needed to properly represent the people from this city in an ad.
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