Creativity isn’t affected by the new changes in the industry. It’s simply more authentic. It’s more realistic. More real. It’s ephemeral creativity in its purest state. And I can’t wait to see what comes next.
When they tell you advertising is over, show them Nike
In case of short minded mentality, severe lack of inspiration or disbelief with the industry, just watch Nike. Just do it.
Why are we hiring skills instead of people?
I really hope someone, someday, finds a solution for this, and starts thinking not in the skills they need to hire, but the people they need to join their team.
YouTubers are the real SEO strategists of 2019
But, when we talk about SEO, we’re really talking about how people look for information. It’s all about people. And YouTube content creators know all about this: all this time they’ve been doing SEO and we didn’t see it.
Urban creativity is about culture
The concept of urban creativity isn’t just about street fashion, irreverent ideals or young kids dressing like hip-hop stars. Urban creativity is about culture. And, as people, we’re all a part of culture.
Wanna be great? Do it like you mean it.
To follow a trend is easy. To be a trend means you only have one second to be great, so you have to go all in. That’s when you make ephemeral creativity. And therefore, when you achieve creative greatness. So, how do these guys do it?
To Be Great for an Ephemeral Moment
How can something ephemeral be profound? How can it be deep enough that it isn’t shallow, but at the same time be “in style”, be trendy, be what it was created for: to last only one moment?
Nike: The Brand that “Just Did It”
Being a brand of urban culture is more that just appearances. It’s more than just designing streetwear and being young and careless. It’s also about defending social causes that occur in your community. It’s about defending your community. And Nike just did it.
Are brands discovering the true meaning of copywriting, again?
The other day, I came across a strategy case study for a tech company. I was shown a document with the company’s strategy for the future, you know, mission, vision, market placement, new target, all that. So far, nothing new to the story, right? But then, I heard about who created the document: a consultant…
Creativity is nothing if not a feeling
A piece of urban culture is created when an entity steps out of its comfort zone and creates something with a message that makes people feel something. A message that is common to everyone and that a lot of people can relate to.
