Amazing Women Series #1 | Beliza Coro

Yesterday I met an amazing woman: Beliza Coro. When she was a young girl, she was selling fruits and vegetables at the local markets with her family when she got to be a part of Fundación Telefónica’s program Proniño.

YouTubers are the real SEO strategists of 2019

But, when we talk about SEO, we’re really talking about how people look for information. It’s all about people. And YouTube content creators know all about this: all this time they’ve been doing SEO and we didn’t see it.

Wanna be great? Do it like you mean it.

To follow a trend is easy. To be a trend means you only have one second to be great, so you have to go all in. That’s when you make ephemeral creativity. And therefore, when you achieve creative greatness. So, how do these guys do it?

The Era of Ephemeral Creativity Has Finally Arrived

Creativity isn’t affected by the new changes in the industry. It’s simply more authentic. It’s more realistic. More real. It’s ephemeral creativity in its purest state. And I can’t wait to see what comes next.

To Be Great for an Ephemeral Moment

How can something ephemeral be profound? How can it be deep enough that it isn’t shallow, but at the same time be “in style”, be trendy, be what it was created for: to last only one moment?

Nike: The Brand that “Just Did It”

Being a brand of urban culture is more that just appearances. It’s more than just designing streetwear and being young and careless. It’s also about defending social causes that occur in your community. It’s about defending your community. And Nike just did it.

Are brands discovering the true meaning of copywriting, again?

The other day, I came across a strategy case study for a tech company. I was shown a document with the company’s strategy for the future, you know, mission, vision, market placement, new target, all that. So far, nothing new to the story, right? But then, I heard about who created the document: a consultant…

Urban creativity is about culture

The concept of urban creativity isn’t just about street fashion, irreverent ideals or young kids dressing like hip-hop stars. Urban creativity is about culture. And, as people, we’re all a part of culture.