The thing about London is that it sets trends just by existing. It’s full of different people from all over the world that have influenced their own culture, which makes it the perfect source of trends that Nike needed to properly represent the people from this city in an ad.

The mix of visual effects, the change of songs throughout the clip, the camera work and the acting of everyone who’s in it is also a great example of the different cultures that coexist in London, not to mention the copywriting, which is very clever. All the while, of course, showing their product EVERYWHERE.

People from London are fearless, uncomplicated, and they work with what they’ve got. That’s why every bit of “Nothing beats a Londoner” will inspire you.



See you next time,