To feel empowered by a brand, to be inspired by their content and to feel like they not only understand you, but also give you the elements you need to fight for what you believe in can only mean one thing: that brand is doing one hell of a job with their content.

That’s Nike’s case with this campaign. It was made for the Indian market, but everyone can relate to the difficulty of powering through tough situations. It’s rough, authentic and empowering. It’s “Da Da Ding”.


And, just like that, with a simple ad, they inspire millions of women.


See you next time,