Reinventing classic to make it trendy again

When we hear “original”, we usually hear “old” or even “vintage”. But this campaign by Adidas really opens our eyes to a whole new meaning of the concept.

The realness of it, the message that says you can triumph on your own way, the music sang by everyone at the end of the commercial, the use of celebrities in the most recent videos, the look and feel of the video, just basically everything gives you goose bumps and really makes you believe that is possible to make great and trendy advertising at the same time. 

 

This is “Originals is Never Finished”, a truly immortal piece. Enjoy:

 

 

See you next time,

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