– a constantly evolving project about advertising, art and urban culture

When they tell you advertising is over, show them Nike

When your creative team tells you they have no ideas, show them Nike.

When your student is having trouble understanding what a brand is, show them Nike.

When your client is missing the creative importance of your pitch, show them Nike.

When your investors don’t believe in your business proposal, show them Nike.

When your boss says copywriters are useless, show them Nike.

When factory like agencies say metrics, metrics, metrics, show them Nike.

When digital says Social Media, SEO, Email Marketing, show them Nike.

When you hear someone saying advertising is over, show them Nike.

When people say they don’t believe in brands anymore, show them Nike.

In case of short minded mentality, severe lack of inspiration or disbelief with the industry, just watch Nike. Just do it.


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