Creativity isn’t affected by the new changes in the industry. It’s simply more authentic. It’s more realistic. More real. It’s ephemeral creativity in its purest state. And I can’t wait to see what comes next.
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All articles filed in Ad Culture
When they tell you advertising is over, show them Nike
In case of short minded mentality, severe lack of inspiration or disbelief with the industry, just watch Nike. Just do it.
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YouTubers are the real SEO strategists of 2019
But, when we talk about SEO, we’re really talking about how people look for information. It’s all about people. And YouTube content creators know all about this: all this time they’ve been doing SEO and we didn’t see it.
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Urban creativity is about culture
The concept of urban creativity isn’t just about street fashion, irreverent ideals or young kids dressing like hip-hop stars. Urban creativity is about culture. And, as people, we’re all a part of culture.
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To Be Great for an Ephemeral Moment
How can something ephemeral be profound? How can it be deep enough that it isn’t shallow, but at the same time be “in style”, be trendy, be what it was created for: to last only one moment?
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Nike: The Brand that “Just Did It”
Being a brand of urban culture is more that just appearances. It’s more than just designing streetwear and being young and careless. It’s also about defending social causes that occur in your community. It’s about defending your community. And Nike just did it.
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Are brands discovering the true meaning of copywriting, again?
The other day, I came across a strategy case study for a tech company. I was shown a document with the company’s strategy for the future, you know, mission, vision, market placement, new target, all that. So far, nothing new to the story, right? But then, I heard about who created the document: a consultant…
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Creativity is nothing if not a feeling
A piece of urban culture is created when an entity steps out of its comfort zone and creates something with a message that makes people feel something. A message that is common to everyone and that a lot of people can relate to.
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Brand creativity has the power to build new culture
Most of the times, what comes out of polemical issues like racism, social exclusion and gender inequality is usually more racism, social exclusion and gender inequality. But then, I found Lido Pimienta and Wayvy Baby.
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What happens when brands actually listen to people’s needs
There’s a thing that happens when you don’t consider human behavior and another that happens when you do.
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