Creativity isn’t affected by the new changes in the industry. It’s simply more authentic. It’s more realistic. More real. It’s ephemeral creativity in its purest state. And I can’t wait to see what comes next.
How can something ephemeral be profound? How can it be deep enough that it isn’t shallow, but at the same time be “in style”, be trendy, be what it was created for: to last only one moment?
The concept of urban creativity isn’t just about street fashion, irreverent ideals or young kids dressing like hip-hop stars. Urban creativity is about culture. And, as people, we’re all a part of culture.
Most of the times, what comes out of polemical issues like racism, social exclusion and gender inequality is usually more racism, social exclusion and gender inequality. But then, I found Lido Pimienta and Wayvy Baby.
When we hear “original”, we usually hear “old” or even “vintage”. But this campaign by Adidas really opens our eyes to a whole new meaning of the concept.
To feel empowered by a brand, to be inspired by their content and to feel like they not only understand you, but also give you the elements you need to fight for what you believe in can only mean one thing: that brand is doing one hell of a job with their content.
You know a brand is more than a brand when what they create becomes part of urban culture. That’s Beats by Dre’s case.