Wanna be great? Do it like you mean it.

To follow a trend is easy. To be a trend means you only have one second to be great, so you have to go all in. That’s when you make ephemeral creativity. And therefore, when you achieve creative greatness. So, how do these guys do it?

The Era of Ephemeral Creativity Has Finally Arrived

Creativity isn’t affected by the new changes in the industry. It’s simply more authentic. It’s more realistic. More real. It’s ephemeral creativity in its purest state. And I can’t wait to see what comes next.

To Be Great for an Ephemeral Moment

How can something ephemeral be profound? How can it be deep enough that it isn’t shallow, but at the same time be “in style”, be trendy, be what it was created for: to last only one moment?

Urban creativity is about culture

The concept of urban creativity isn’t just about street fashion, irreverent ideals or young kids dressing like hip-hop stars. Urban creativity is about culture. And, as people, we’re all a part of culture.

Brand creativity has the power to build new culture

Most of the times, what comes out of polemical issues like racism, social exclusion and gender inequality is usually more racism, social exclusion and gender inequality. But then, I found Lido Pimienta and Wayvy Baby.

It’s rough, it’s authentic, it’s Da Da Ding

To feel empowered by a brand, to be inspired by their content and to feel like they not only understand you, but also give you the elements you need to fight for what you believe in can only mean one thing: that brand is doing one hell of a job with their content.