Creativity isn’t affected by the new changes in the industry. It’s simply more authentic. It’s more realistic. More real. It’s ephemeral creativity in its purest state. And I can’t wait to see what comes next.
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All articles filed in Creativity
When they tell you advertising is over, show them Nike
In case of short minded mentality, severe lack of inspiration or disbelief with the industry, just watch Nike. Just do it.
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Why are we hiring skills instead of people?
I really hope someone, someday, finds a solution for this, and starts thinking not in the skills they need to hire, but the people they need to join their team.
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Urban creativity is about culture
The concept of urban creativity isn’t just about street fashion, irreverent ideals or young kids dressing like hip-hop stars. Urban creativity is about culture. And, as people, we’re all a part of culture.
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Wanna be great? Do it like you mean it.
To follow a trend is easy. To be a trend means you only have one second to be great, so you have to go all in. That’s when you make ephemeral creativity. And therefore, when you achieve creative greatness. So, how do these guys do it?
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To Be Great for an Ephemeral Moment
How can something ephemeral be profound? How can it be deep enough that it isn’t shallow, but at the same time be “in style”, be trendy, be what it was created for: to last only one moment?
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Brand creativity has the power to build new culture
Most of the times, what comes out of polemical issues like racism, social exclusion and gender inequality is usually more racism, social exclusion and gender inequality. But then, I found Lido Pimienta and Wayvy Baby.
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Reinventing classic to make it trendy again
When we hear “original”, we usually hear “old” or even “vintage”. But this campaign by Adidas really opens our eyes to a whole new meaning of the concept.
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It’s rough, it’s authentic, it’s Da Da Ding
To feel empowered by a brand, to be inspired by their content and to feel like they not only understand you, but also give you the elements you need to fight for what you believe in can only mean one thing: that brand is doing one hell of a job with their content.
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This ad doesn’t sell a product, it creates culture
You know a brand is more than a brand when what they create becomes part of urban culture. That’s Beats by Dre’s case.
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