To follow a trend is easy. To be a trend means you only have one second to be great, so you have to go all in. That’s when you make ephemeral creativity. And therefore, when you achieve creative greatness. So, how do these guys do it?
Category: Urban Culture
To Be Great for an Ephemeral Moment
How can something ephemeral be profound? How can it be deep enough that it isn’t shallow, but at the same time be “in style”, be trendy, be what it was created for: to last only one moment?
Nike: The Brand that “Just Did It”
Being a brand of urban culture is more that just appearances. It’s more than just designing streetwear and being young and careless. It’s also about defending social causes that occur in your community. It’s about defending your community. And Nike just did it.
What happens when brands actually listen to people’s needs
There’s a thing that happens when you don’t consider human behavior and another that happens when you do.
Jimmy Choo wants you to be in love with his shoes
It doesn’t matter who’s wearing them, they are so amazing on their own that the only thing you’ll be looking at will be the shoes. That’s the story Jimmy Choo tells in this ad starring Cara Delevingne. And it makes you want to be in it.
The best dressed Postman’s Dreams ever
It’s been a long time since I’ve seen a brand displaying their products on social media without using influencers. But specially, doing it in such a clever way, drawing our attention to every bit of detail that is displayed in each scene, not to mention using famous people to tell the postman’s dreams.
