Urban Culture – EPHEMERA

When they tell you advertising is over, show them Nike

By: ephemera 13 March, 201916 January, 2020

Ad Culture, Creativity, Urban CultureLeave a Comment

In case of short minded mentality, severe lack of inspiration or disbelief with the industry, just watch Nike. Just do it.

YouTubers are the real SEO strategists of 2019

By: ephemera 28 January, 2019

Ad Culture, Urban CultureLeave a Comment

But, when we talk about SEO, we’re really talking about how people look for information. It’s all about people. And YouTube content creators know all about this: all this time they’ve been doing SEO and we didn’t see it.

Wanna be great? Do it like you mean it.

By: ephemera 24 November, 201824 November, 2018

Creativity, Urban Culturecontent creator, Creativity, creator, culture, inspiration, Urban CultureLeave a Comment

To follow a trend is easy. To be a trend means you only have one second to be great, so you have to go all in. That’s when you make ephemeral creativity. And therefore, when you achieve creative greatness. So, how do these guys do it?

To Be Great for an Ephemeral Moment

By: ephemera 2 October, 2018

Ad Culture, Creativity, Urban CultureLeave a Comment

How can something ephemeral be profound? How can it be deep enough that it isn’t shallow, but at the same time be “in style”, be trendy, be what it was created for: to last only one moment?

Nike: The Brand that “Just Did It”

By: ephemera 10 September, 201810 September, 2018

Ad Culture, Urban CultureAd Culture, advertising, brands, culture, inspiration, nike, urban1 Comment

Being a brand of urban culture is more that just appearances. It’s more than just designing streetwear and being young and careless. It’s also about defending social causes that occur in your community. It’s about defending your community. And Nike just did it.

What happens when brands actually listen to people’s needs

By: ephemera 20 March, 201810 April, 2018

Ad Culture, Urban Culture1 Comment

There’s a thing that happens when you don’t consider human behavior and another that happens when you do.

Jimmy Choo wants you to be in love with his shoes

By: ephemera 20 February, 201810 April, 2018

Ad Culture, Urban Cultureadvertising, Creativity, fashion, jimmy choo, shoesLeave a Comment

It doesn’t matter who’s wearing them, they are so amazing on their own that the only thing you’ll be looking at will be the shoes. That’s the story Jimmy Choo tells in this ad starring Cara Delevingne. And it makes you want to be in it.

The best dressed Postman’s Dreams ever

By: ephemera 16 February, 201810 April, 2018

Ad Culture, Urban Cultureadvertising, brand, campaign, fashion, ideasLeave a Comment

It’s been a long time since I’ve seen a brand displaying their products on social media without using influencers. But specially, doing it in such a clever way, drawing our attention to every bit of detail that is displayed in each scene, not to mention using famous people to tell the postman’s dreams.