The Era of Ephemeral Creativity Has Finally Arrived

Creativity isn’t affected by the new changes in the industry. It’s simply more authentic. It’s more realistic. More real. It’s ephemeral creativity in its purest state. And I can’t wait to see what comes next.

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Urban creativity is about culture

The concept of urban creativity isn’t just about street fashion, irreverent ideals or young kids dressing like hip-hop stars. Urban creativity is about culture. And, as people, we’re all a part of culture.

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Nike: The Brand that “Just Did It”

Being a brand of urban culture is more that just appearances. It’s more than just designing streetwear and being young and careless. It’s also about defending social causes that occur in your community. It’s about defending your community. And Nike just did it.

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Creativity is nothing if not a feeling

A piece of urban culture is created when an entity steps out of its comfort zone and creates something with a message that makes people feel something. A message that is common to everyone and that a lot of people can relate to.

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Reinventing classic to make it trendy again

When we hear “original”, we usually hear “old” or even “vintage”. But this campaign by Adidas really opens our eyes to a whole new meaning of the concept.

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It’s rough, it’s authentic, it’s Da Da Ding

To feel empowered by a brand, to be inspired by their content and to feel like they not only understand you, but also give you the elements you need to fight for what you believe in can only mean one thing: that brand is doing one hell of a job with their content. 

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This ad doesn’t sell a product, it creates culture

You know a brand is more than a brand when what they create becomes part of urban culture. That’s Beats by Dre’s case.

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Watch out for Londoners

The thing about London is that it sets trends just by existing. It’s full of different people from all over the world that have influenced their own culture, which makes it the perfect source of trends that Nike needed to properly represent the people from this city in an ad. 

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Jimmy Choo wants you to be in love with his shoes

It doesn’t matter who’s wearing them, they are so amazing on their own that the only thing you’ll be looking at will be the shoes. That’s the story Jimmy Choo tells in this ad starring Cara Delevingne. And it makes you want to be in it.

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There’s no such thing as too many dance video ads

These days, brands are focusing a lot on showing their creativity and products through music. It could seem like too much, but it’s worth it.

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