The concept of urban creativity isn’t just about street fashion, irreverent ideals or young kids dressing like hip-hop stars. Urban creativity is about culture. And, as people, we’re all a part of culture.
To feel empowered by a brand, to be inspired by their content and to feel like they not only understand you, but also give you the elements you need to fight for what you believe in can only mean one thing: that brand is doing one hell of a job with their content.
It’s been a long time since I’ve seen a brand displaying their products on social media without using influencers. But specially, doing it in such a clever way, drawing our attention to every bit of detail that is displayed in each scene, not to mention using famous people to tell the postman’s dreams.