ideas – EPHEMERA

This ad doesn’t sell a product, it creates culture

By: ephemera 22 February, 201810 April, 2018

Ad Culture, Creativityadvertising, beats by dre, Creativity, ideas, inspirationLeave a Comment

You know a brand is more than a brand when what they create becomes part of urban culture. That’s Beats by Dre’s case.

Watch out for Londoners

By: ephemera 21 February, 201810 April, 2018

Ad Cultureadvertising, campaign, Creativity, ideas, nikeLeave a Comment

The thing about London is that it sets trends just by existing. It’s full of different people from all over the world that have influenced their own culture, which makes it the perfect source of trends that Nike needed to properly represent the people from this city in an ad.

There’s no such thing as too many dance video ads

By: ephemera 17 February, 201810 April, 2018

Ad Culture, Urban Musicadvertising, Creativity, dance, ideas, musicLeave a Comment

These days, brands are focusing a lot on showing their creativity and products through music. It could seem like too much, but it’s worth it.

The best dressed Postman’s Dreams ever

By: ephemera 16 February, 201810 April, 2018

Ad Culture, Urban Cultureadvertising, brand, campaign, fashion, ideasLeave a Comment

It’s been a long time since I’ve seen a brand displaying their products on social media without using influencers. But specially, doing it in such a clever way, drawing our attention to every bit of detail that is displayed in each scene, not to mention using famous people to tell the postman’s dreams.